Businesses across Ireland’s Ancient East help to create ‘Ancient Visitor Experience Development Plan

Fáilte Ireland has joined forces with businesses across the Boyne Valley and Ireland’s Ancient East to develop a long-term tourism plan focused on experiences which bring the region’s ancient history to life.

Over 60 tourism businesses, including businesses from Louth, Meath and Monaghan took part in a bespoke workshop at the Knightsbrook Hotel in Trim today to develop stories and experiences centred around the ancient heritage of their area, helping to create a more connected visitor experience in towns across Ireland’s Ancient East and, in turn, drive increased visitor numbers to the region.

With ancient heritage –from Neolithic tombs to standing stones and stone circles - playing a fundamental role in the region’s tourism offering, counties including Louth, Monaghan, Meath, Cavan and Westmeath have been identified as having potential to evolve as areas with a strong cluster of ancient attractions that can draw international visitors.

This work will feed into the ‘Ancient – Visitor Experience Development Plan’, which local tourism businesses and stakeholders are working closely on, and will play a key role in extending the season and increasing dwell time in the region. 

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