As part of an initiative to make the Boyne Valley brand more visible across the entire region, Boyne Valley Tourism launched the new Boyne Valley flags at Buvinda House, Meath County Council Headquarters on Wednesday last. Boyne Valley Tourism is celebrating its 25th year this year and this is part of a suite of initiatives to mark the success of tourism in the destination.
The Boyne Valley has long been seen as the cultural, historical and spiritual heartland of Ireland. Boyne Valley Tourism seeks to promote this exceptional region at home and abroad and as part of this, it held an official launch of the newest aspect of its brand, the Discovery Boyne Valley flag. Members of the Boyne Valley Tourism network attended, alongside Meath County Council officials and staff.
Speaking at the event, Cllr. Gerry O’Connor, Cathaoirleach, Meath County Council, said, ‘Boyne Valley Tourism has made great strides over the past 25 years and it is fitting that we launch the new Boyne Valley Flags today to mark advances made in tourism in the Boyne Valley and the value to the local economy.’
Most recent figures show an increase of 20% in overseas visitor numbers to the Boyne Valley, valuing tourism both domestic and overseas at approx. €115mn across both counties. Meath County Council Chief Executive, Jackie Maguire spoke about the commitment of Meath County Council to the future of tourism having invested in a number of significant projects in recent years that will contribute to the growth of tourism. She thanked the tourism trade for their support and encouraged continued collaboration. Ms. Maguire concluded that “It is important that we fulfil all of the objectives of the Boyne Valley Tourism Strategy and work closely with Fáilte Ireland, ensuring that the Boyne Valley is a key touch-point within Ireland’s Ancient East.”
Speaking at the event, Boyne Valley Tourism Chairperson, Cllr. David Gilroy, explained to the network members present the importance of brand visibility and promotion. The flags are to be flown across the Boyne Valley, at Tourist Information Points, at tourist locations and by members of the Boyne Valley Tourism Network in Meath and Louth.
The event concluded with the official raising of the first three flags outside Meath County Council Headquarters at Buvinda House in Navan, by the Cathaoirleach, Chief Executive Meath County Council and Chairperson Boyne Valley Tourism. Further flags are now being flown across the Boyne Valley.
If you are in the tourism business, and wish to join our vibrant and growing network, please contact firstname.lastname@example.org or phone on 046 9097060.