1+ million Australians to read about Meath and Ireland’s Ancient East
29 June 2015
Five top journalists from Australia and New Zealand enjoyed a visit to Meath recently, as guests of Tourism Ireland.
Representing a variety of travel magazines and newspapers (including The West Australian, one of Australia’s largest newspapers) – with a combined circulation of over one million – the journalists were here to experience at first-hand Ireland’s newest visitor experience, Ireland’s Ancient East and, in turn, to inspire their readers to come and experience the destination for themselves.
The group visited the Battle of the Boyne Visitor Centre, before continuing to Slane Castle for lunch. They also visited Brú na Bóinne Visitor Centre.
Simon Gregory, Tourism Ireland’s director of markets, said: “Tourism Ireland was delighted to invite this group of influential journalists to Meath to come and experience our newest visitor experience, Ireland’s Ancient East. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Meath through the media in Australia and New Zealand. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read by more than one million people in both countries, encouraging them to come here and experience Meath and Ireland for themselves.”
Tourism Ireland recently unveiled a new, three-year strategy to grow visitor numbers from Australia. The strategy sets out challenging and ambitious targets which will see the number of Australian visitors to the island of Ireland grow by +20%, to almost 220,000 per year, by the end of 2017. Simon Gregory said: “Building on the strong performance of recent years, and the increased number of one-stop flights via the Middle East, we have set challenging targets for the 2015-2017 period. I am confident that our new, focused strategy will deliver on the targets we have set for growth in Australian visitors, between now and 2017.”