1.2+ million Italians to tune in to Meath visitor attractions and Ireland’s Ancient East
~ Popular Italian TV show films in The Royal County this week ~
16 August 2017 – The most popular travel TV show in Italy, Kilimangiaro, which has more than 1.2 million viewers per episode, is filming in Co Meath and Ireland’s Ancient East this week.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited camerawoman Annapia Chico to come and explore Ireland’s Ancient East for the Kilimangiaro show, which airs on the national TV station, RAI Tre. She’s been filming at places like Newgrange, the Hill of Tara and Trim Castle. She stayed in the Trim Castle Hotel during her time here. The resulting programme will air towards the end of 2017.
Niamh Kinsella, Tourism Ireland’s manager Italy, said: “We are delighted that the Kilimangiaro TV show is filming in Meath and Ireland’s Ancient East this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight Meath to more than 1.2 million Italian travellers, positioning it as a highly desirable place to visit.
“2016 was the best year ever for tourism from Italy to Ireland, when we welcomed 336,000 Italian visitors, up +8% on 2015. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2017. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.”
PIC SHOWS: TV presenter Annapia Chico, during filming in Ireland's Ancient East for an Italian TV travel show.