Boyne Valley tourism operators meet Tourism Ireland board

The D Hotel in Drogheda was the venue for the July board meeting of Tourism Ireland. The board members took the opportunity to meet with local tourism operators prior to the meeting, to discuss the tourism season and the extensive promotional programme which Tourism Ireland is undertaking to highlight the Boyne Valley, Ireland’s Ancient East and the island of Ireland around the world this year.

Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Drogheda for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2015 and continue to grow overseas visitor numbers to the island of Ireland. Priority markets are Great Britain, the United States, Germany and France, but our promotions are also continuing in other key markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”

The Boyne Valley, its events, heritage and visitor attractions, as well as many other aspects of this part of Ireland, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles the Boyne Valley and Ireland’s Ancient East extensively on its global suite of websites, Ireland.com,which attracted more than 16.5 million unique visitors in 2015. Louth is also highlighted through Tourism Ireland’s social media platforms – to its 3.6 million active Facebook fans and 346,000+ followers on Twitter.