~ 1+ million people in France to read all about Meath ~
29 October 2014 – A group of leading journalists from France visited Meath last week, as guests of Tourism Ireland and Aer Lingus.
The group was made up of writers from various French travel and lifestyle magazines and websites, as well as a regional newspaper, with a combined audience of around 1.1 million readers – or potential French holidaymakers for Meath. They were here to attend the Bram Stoker Festival in Dublin and to check out some of the many things to see and do on a holiday in this part of Ireland – and then write about them when they return home, hoping to inspire their readers to come and experience the destination for themselves.
The journalists met with Carina Conyngham, Countess of Mount Charles, and enjoyed an electric bike tour of the Slane Food Circle – which included a stop for lunch at Boyne Valley Farmhouse Cheese at Mullagha Farm, as well as cider-tasting at the Cider Mill at Cornanstown House. They also enjoyed a guided tour of Slane Castle and met with other local food producers on the boutique campsite at Rock Farm Slane. The next day, the group visited Newgrange and had lunch at Brambles Café. During their time here, the journalists stayed at Tankardstown House. Their itinerary was designed by Fáilte Ireland.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Meath and Ireland. Fact-finding visits like this are an important element of our annual publicity and PR programme in France; they are a really effective way for us to get positive exposure for Meath and Ireland through the media, helping us to showcase the superb tourism experience on offer here to more than one million potential holidaymakers around France.”
Picture shows: French journalists with Anne Zemmour, Tourism Ireland (third right); and Yannis Gaillot, Aer Lingus (fourth right).