INTERNATIONAL SPOTLIGHT ON THE ROYAL COUNTY AND OUR UNIQUE SPORTING HERITAGE

~ Millions of potential holidaymakers around the world to read all about our unique cultural sporting experience ~

5 September 2014 – Millions of people around the world will be reading all about Co Meath and our Gaelic games and unique cultural sporting experience – following the visit this week by travel writers from eight different countries.

Carefully selected and invited here by Tourism Ireland, the group is made up of journalists from media outlets in Brazil, Germany, Denmark, Spain, Sweden, India, New Zealand and Britain. Their itinerary has been designed by Fáilte Ireland to showcase our special national games and give the visiting journalists a flavour of the fast-paced thrill of hurling and the skill of Gaelic football.

One of the highlights of their visit so far was an afternoon at the Laytown Strand Races yesterday (4 September). Over the weekend, they will enjoy a Gaelic football demonstration at St Peter’s GAA Club in Donboyne and will stay at the Dunboyne Castle Hotel. The ‘grand finale’ of their visit will be a visit to Croke Park and the chance to witness the spectacle of a live hurling game – at this weekend’s exciting All-Ireland hurling final between Kilkenny and Tipperary.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of journalists to visit Co Meath and Ireland this week. Our sporting traditions have an important part to play in helping prospective visitors envisage and appreciate some of the unique aspects of a holiday here in Ireland. They were very impressed by our rich and unique sporting heritage, the wide variety of things to see and do, as well as by the hospitality and friendliness of the people they met.

“Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the international media. The publicity value of the articles these journalists will write when they return home is fantastic – they will be read by millions of potential holidaymakers, helping to encourage more people to come here and experience this part of Ireland for themselves.”

PIC SHOWS: International travel writers with tour guide Tanya Jordan (left) and Brenda King, Fáilte Ireland (second left).