Tourism promotion on Barcelona trams and trains highlights Newgrange and Ireland’s Ancient East to Millions of Spaniards
Millions of commuters in Barcelona are seeing ads for Ireland’s Ancient East right now – on trams and trains operating around the city. Tourism Ireland has ‘wrapped’ the trams and trains in giant Ireland’s Ancient East ads – with a fabulous image of Newgrange – to boost travel here this summer. Millions of people use the Barcelona trams and trains each month and millions more will see the ads as they pass by the trams and trains, in their cars or on foot – reminding them why they should put Ireland on their holiday wish-list for this summer. The campaign is running for six weeks.