With the most recent tourist figures released indicating that tourism was worth €9.4bn to the state in 2019 (international & domestic) and 9.6mn overseas visitors coming into the country, the tourism industry in the Boyne Valley gathered at Monasterboice Inn this week to prepare for the season ahead. Over 50 businesses attended a networking event hosted by Boyne Valley Tourism on Tuesday 11th February and had the opportunity to learn from each other and create new tourism experiences. Latest trends for social media marketing were relayed by guest speaker Joe Wilde from MacDigital.
This event represented one in a series of many events hosted by Boyne Valley Tourism since the start of the year to enhance tourism experiences for visitors. In January, an evening economy workshop was hosted jointly by Boyne Valley Tourism and Failte Ireland to work with tourism providers to create new early evening experiences.
Speaking about the Evening Economy Workshop, Tourism Officer Michele Whelan said, ‘having many diverse cultural events in the early evening from 5-8pm in the Boyne Valley will be the difference in a visitor staying over or going elsewhere. Tourism contributes enormously to the local economy and by offering compelling reasons to stay overnight, visitors will spend much more than a daytripper.’
Boyne Valley Tourism was on a roadshow since the start of 2020, promoting the Boyne Valley at promotional shows at home and abroad. With holidaymakers planning out their breaks for 2020, Boyne Valley Tourism had a stand at the Belfast Holiday World, Dublin Holiday World and at CMT Stuttgart, Germany, the largest consumer show in Europe where the Boyne Valley was promoted to over 260,000 visitors over the week, in conjunction with Tourism Ireland.
These shows present an enormous opportunity to meet potential visitors in person at the time when they are making their holiday choice. Many of the tourism industry attended the shows and showcased their businesses, reporting back that it was hugely beneficial in capturing a wider market.
Chairperson of Boyne Valley Tourism Cllr. David Gilroy added, ‘The networking events that we host, are invaluable to the tourism industry, as we provide a platform for tourism businesses to work together to cross promote and keep visitors in the Boyne Valley for longer.’
Boyne Valley Tourism launched its digital campaign for the year at the event while also launching its new Boyne Valley Holiday Guide 2020. The brochure is available free of charge by emailing email@example.com. It is a comprehensive guide to attractions, activities and accommodation across the Boyne Valley and includes great maps and information about all the heritage sites including Bru na Boinne, Trim Castle, Hill of Tara and many more.